Amwaj Labs · Paid ads
Ad ROI & ROAS Calculator
Enter your campaign numbers to see return on ad spend, cost per conversion, CPC, CPM — and the ROAS you need just to break even.
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ROAS
3.6×
- Break-even ROAS
- 2.5×
- Profit after ad spend
- SAR 6,600
- Cost per conversion
- SAR 83.33
- CPC
- SAR 2.38
- CPM
- SAR 35.71
- CTR · Conversion rate
- 1.50% · 2.86%
The formulas
Revenue ÷ Ad spend1 ÷ Profit marginAd spend ÷ ConversionsAd spend ÷ Impressions × 1,000Worked example
You spend SAR 15,000 and the ads bring in SAR 54,000 of sales: ROAS is 54,000 ÷ 15,000 = 3.6×. With a 40% margin you break even at 1 ÷ 0.40 = 2.5×, so the campaign earns SAR 54,000 × 0.40 − 15,000 = SAR 6,600 profit.
Frequently Asked Questions
What is a good ROAS?
It depends on your margin. A business with a 40% margin breaks even at 2.5× ROAS (1 ÷ 0.40); anything above that is profit. Many e-commerce brands aim for 3–4×.
What's the difference between ROAS and ROI?
ROAS compares revenue to ad spend. ROI also accounts for your product and delivery costs, so it shows the actual profit.
What is a typical CPC in Saudi Arabia?
It varies widely by industry and platform — from under SAR 1 for broad social campaigns to SAR 20 or more for competitive search terms in finance, legal and B2B software.
From Amwaj Solutions
Want campaigns that beat break-even?
Our team plans and manages Google, Meta, Snapchat and TikTok ads for Saudi brands — with tracking you can trust.